Datacredence has a professional and experienced team, but it also works with freelancers. Your project team will be assembled according to the needs and the scope of your projects under the leadership of Cagla Bakis.

Cagla Bakis, founder of Datacredence, began her career in the market research at Zet Research Company. When the company signed a partnership deal with ACNielsen in 1994, she became the head of the statistics department. In 1998 she founded the advanced modelling department. Between 2007 and 2016, she took on regional tasks in Nielsen.

She had expertise on both descriptive and predictive analysis concentrated mainly on retail sales and consumer data. She mainly worked on data management, statistics, project management and advance analytic consulting. Her analyses covered issues such as forecast analysis, segmentation, price-promotion modelling, ROI analysis, and logistic regression.

She conducted multi-country projects and also worked on price and promo modelling in different  countries in Africa, Middle East, and Eastern Europe. In Nielsen, she was also responsible for the centralisation and standardisation of Analytic Solutions study for EU countries.

Datacredence team has a creative and innovative working practice. The goal of the team is to provide impactful and actionable solutions to answer the clients’ questions by combining different data sources, research and analysis techniques, as well as creating customized and user-friendly report standards.